As our lives are getting more saturated with technology with each passing day, the job of an event management company is getting critical than ever. The reason behind this is that technological innovations call for more events, meetings, live conferences to develop an in-person touchpoint.
Here we will discuss the trends that are coming up in the event industry. This will help you to put yourself in the shoes of a futurist.
Game-Changing Trends for Event Planning by an Event Management Company for the Year Ahead
1. Implementing Multifunction Versatility to Add value
This is the time when people look forward to derive maximum utility from everything they deal with. So, an event management company must keep this aspect in mind while planning an event. Consider every detail of the event minutely. This ranges from content to activity so that a connection can be established among the visitors attending the event. Here are a few ideas for you,
- Print the schedule at the back of the name tags.
- In case a swag bag is provided, include a message like ‘save the date’ for the next meeting.
These are simple approaches but tend to be cost-effective and eco-friendly and at the same time, render your respectful attitude to the attendees. This, in the long run, will leave a lasting impression in their minds, and they will cherish the learning, inspiration, and growth for a favourable time frame.
2. Emphasise on Diversity in Opinions
The societal trend is steadily moving to consideration of diverse opinion s, actions, and interests. Now, people are more interested in opinions that differ from their viewpoint. Hence, an event planner must be very particular about selecting a topic for the event, which is out-of-the-box and hot at the same time. A fresh perspective on the matter should be delivered. It is okay if the key speaker is outside the industry and is better if he contradicts the prevailing practices and standard views. Audience can be connected well if the speaker questions their beliefs. This will give them an option to think broader and more significant.
3. Attributing the Event with Mindfulness
Wellness and mindfulness are the buzzwords of late. As per notable exponents ‘brain breaks ‘are the right ways to refresh the mind and eventually, the creativity level is elevated. An able event management company should never set an exhaustive schedule. It should not have back-to-back sessions, notes to be takes, meeting people, several booths put up by vendors. The attendees must have breathing space. They should have the option to be mindful with outdoor activities, wellness programs, workshops, and so on.
4. Go for Customised personalisation.
Personalisation is a trend taking the world by storm. Customised emails, targeted ads are the options to extend a tailored experience to the customers digitally and in reality, alike. Implement this aspect well while planning an event.
5. Harp on Sustainability
Going green is no more happening, but sustainability is the latest fad. So the event planner must think of an event that bears a thoughtful approach towards spreading awareness about repurposing, reusing, and recycling. This will also emphasise on the commitment of the event towards the environment.
Now, you must be ready to bring these event planning trends to life. A professional event management company like Lotus Creation will help you to make the most of them.